I have marketed many products and services online
over the last few years. There are a ton of different
ways to do it. Some are really useful and powerful
and can get you a ton of traffic really quick to your
site. These different ways range from the supposedly
free to the very expensive.
If you want to know the truth, just about everything
takes money. Whether you are going to outright pay for
traffic from one of the big three search engines or if
you are going to spend your time doing SEO- it’s going
to end up costing you SOMETHING.
Let me explain. If you think that you are going to
optimize your site through SEO and build all the links
yourself, that IS going to cost you something in time
and opportunity cost. It’s really not as ‘free’ as you
Sites for industrial products are no different. They need
money to get going and you need to get your money back
from your efforts. However, a pretty good rule of thumb
is, if it’s selling offline, then there is a good chance
that it might sell online too.
Large industrial orders can take months to finally place,
and my research shows that a lot of the larger business to
business buyers use the web for research first and then to
place an order second. Large scale purchases need more
upfront information for one obvious reason: the magnitude
of the sale requires more background research.
The big B2B sales process is a little different than, say
Amazon’s where a lot of customers are placing a lot of
small orders constantly. A Britney Spears CD or a poster
of your favorite rock star is probably going to cost less
than $20 and there are going to be more impulse shoppers
out there than you might think…heck, I am an impulse
However, if someone is going to place a $300,000 order
for a truckload a month of fiberglass, then that potential
customer is really going to want to take a look at all
sorts of different companies and options before finally
going with one main supplier.
However, all marketers and site owners should seek to
educate their audience about their products (in my case,
fiberglass) online and then reap the rewards for years